Next Gen
BRAND GUIDELINES, PRINT AND DIGITAL ARTWORK
Next Gen is a Global Construction & Infrastructure creative approach for new product introduction (NPI) global promotions.
The brief was to create a look and feel across all regions, for both Caterpillar and Dealer-led communications.
I helped DPR&Co to develop a range of background image templates and design elements as well as examples and guidelines.
After that, they were used to create a wide range of print and digital artwork.
The brief was to create a look and feel across all regions, for both Caterpillar and Dealer-led communications.
I helped DPR&Co to develop a range of background image templates and design elements as well as examples and guidelines.
After that, they were used to create a wide range of print and digital artwork.
Price Point Campaign
KEYVISUAL & CAMPAIGN ROLLOUT
For this campaign I helped DPR& Co to come up with a graphic and simple key visual highlighting the excavators and their price points. From there it got rolled out to print, digital, and social channels. I also created a simple animation for social channels.
