Everyday Folklore

Everyday Folklore by Liza Frank is a book with daily folklore ideas for the ritual year. Taking inspiration from folklore found around the world, each daily entry is a tiny snapshot of what goes on – be it animal or plant lore, love predictions, the zodiac, the supernatural, food, festivals, divination, anniversaries, the weather or luck. The brief for the design was to come up with a quirky and playful look to reflect the writing style but it also had to be structured at the same time with one entry for each day of the year. The lovely illustrations were done by Amberly Kramhoft.

BOOK DESIGN

Client: Murdoch Books / Role: Designer

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