Back 2 Nature
Back 2 Nature small animal bedding and litter is made from 99% recycled paper with no added nasties, it’s great for burrowing, nesting, and smelly business. The idea for the campaign was to show cute animals in their homes which were made entirely out of paper. I helped Creative Director Tina Funder with the visuals for this global campaign, by mocking up the scenes so they could be recreated by a paper artist. I then rolled out the artwork for all the channels. The rollout included some videos, digital OOHs, digital banners, eDMs and social media posts.
CAMPAIGN KEY VISUALS AND ARTWORK
Client: Back 2 Nature / Role: Freelance Designer for Mother Tongue
