Breeders Choice PLUS
Breeders Choice Plus is a range of cat litter with the addition of probiotics for adult cats and a special product for kittens with a natural attractant to the pellets. I was helping out creative director Tina Funder with this project. My task was to come up with a campaign look and feel featuring the big plus to make it look different from their normal range. Illustrations of the cats Ginger and Rusty were done by Marco Palmieri.
CAMPAIGN KEY VISUAL AND ARTWORK
Client: Breeders Choice / Role: Designer
